OBJEKT Lift Elevates Ida-Viru Business Landscape Through Comprehensive Support Program

The OBJEKT Lift program has successfully concluded its latest cycle, marking a significant advancement in the business development landscape of Ida-Viru. This unique business-to-business (B2B) startup and business development initiative is designed to amplify the market potential of sustainable business ideas by fostering cooperative relationships, optimizing business processes, facilitating investments, and exploring new markets.

Over five intensive days of learning, mentoring, and practical tasks, participants engaged with a network of mentors to refine their business models, devise growth strategies, and establish valuable connections. The program, which took place at the OBJEKT center in Narva and concluded in Tallinn during the Latitude59 startup conference, offered up to five additional hours of mentoring for each participating company, ensuring tailored support and guidance.

Developed in collaboration with leading Estonian business experts, including EstBAN CEO Anu Oks and other prominent figures in the entrepreneurial ecosystem, OBJEKT Lift stands out for its commitment to leveraging modern business practices for the benefit of Ida-Viru’s economy. The program specifically targeted companies eager to digitize processes, expand operations, and secure new customer bases, with an emphasis on inclusivity for 2-3 representatives from each company.

The overarching aim of OBJEKT Lift is to diversify the industry-focused economy of Ida-Virumaa, offering new opportunities for existing companies to flourish. Supported by Startup Estonia, the program underscores a broader strategy to bolster the region’s economic development through innovation and collaboration, setting a new standard for business support in the area.